Vmware Inc. - Display - 8.17.2.14 -
8.17.2.14 – VMotion: Because hardware should never hold software hostage. End of the complete story of VMware Inc.
August 2007 – VMware’s IPO (NYSE: VMW) saw shares nearly double on the first day, valuing the company at ~$19 billion. The virtualization revolution had gone mainstream. Part III: The Cloud Shift & Paul Maritz Era (2008–2012) In 2008, Diane Greene was ousted as CEO (a decision many later regretted). EMC installed Paul Maritz, a former Microsoft veteran. At the same time, a new threat emerged: public cloud . Amazon Web Services (AWS) was growing fast. Why buy servers and hypervisors when you could rent API-accessible VMs by the hour?
In February 1998, they founded (a contraction of “Virtual Machine” + “software”). Their secret weapon was a thin layer of software called a hypervisor , which sat directly on the bare metal (Type 1) or on a host OS (Type 2), tricking each guest OS into believing it had its own dedicated CPU, memory, and disk. Part I: The Desktop Era (1999–2003) – Display Code: 1.0 In May 1999, VMware shipped its first product: VMware Workstation 1.0 for Windows and Linux. It was a developer’s dream—a Type-2 hypervisor that let a programmer run Linux inside a window on their Windows laptop, or vice versa.
Then came the war. In 2005, Microsoft launched Virtual Server 2005 (a rebadged Connectix product). In 2007, (open source) gained traction, and KVM entered the Linux kernel. But VMware had a three-year lead. vmware inc. - display - 8.17.2.14
August 17, 2016 – On the 14th anniversary of the first VMotion, Dell’s merger closes. Pat Gelsinger stands in front of employees: “Our north star hasn’t changed. We will run any app, on any cloud, on any device.” But behind the scenes, debt from the merger pressures VMware to deliver ever-higher margins. Part V: Multi-Cloud Pivot & The Kubernetes Gambit (2017–2020) The world had changed. Kubernetes had won the container orchestration war. AWS, Azure, and Google Cloud were giants. VMware’s on-premises dominance began to feel like a moat around a shrinking castle.
The reaction was immediate. Developers called it “sorcery.” For the first time, you could test a buggy kernel patch, crash the virtual machine, and simply restart the window. The host remained untouched.
(symbolic): August 17, 2002, 2:14 PM – In a cramped Palo Alto lab, a VMware engineer performs the first live migration of a running web server from one physical host to another with zero downtime. The team celebrates with pizza. They call it VMotion . This moment—8.17.2.14—is later engraved on a small plaque in VMware’s Building 1. It represents the birth of the “always-on” data center. Part II: The EMC Acquisition & Hypervisor Wars (2004–2007) In December 2003, Diane Greene received an offer she couldn’t refuse. EMC Corporation , the storage giant, acquired VMware for $635 million. Many predicted death by corporate absorption. Instead, EMC left VMware largely independent, funding its R&D aggressively. The virtualization revolution had gone mainstream
Gelsinger launched (2019) – embedding Kubernetes directly into vSphere. Then came Tanzu (2020), a portfolio to run and manage Kubernetes across data centers and clouds. The message: “VMware is not anti-cloud. We are pro-any-cloud.”
In a final irony, the date that once symbolized technical wizardry (first live migration) now marks a legacy of lock-in. Some engineers from that 2002 lab have left; others stay, maintaining the kernel of code that still runs inside data centers for 99% of the Fortune 500. Epilogue: The Virtual Legacy VMware did not invent virtualization – IBM mainframes had it in the 1960s. But VMware commoditized it, turning a mainframe luxury into a ubiquitous x86 utility. It enabled the modern cloud era, even if the cloud giants eventually ate its lunch.
Today, under Broadcom, VMware is no longer a visionary leader but a cash engine. The name remains on products – vSphere 8, NSX, vSAN – but the soul is different. Yet every time a server runs 20 VMs instead of one, or a VM live-migrates without a hiccup, the ghost of that Palo Alto lab lives on. At the same time, a new threat emerged: public cloud
Each physical server—whether running Windows NT, Linux, or Novell NetWare—sat idling at 5% to 15% capacity. To run ten different applications, you needed ten different machines, each consuming power, cooling, and floor space. The industry’s solution was simply “buy more hardware.” Rosenblum and his colleagues, including Scott Devine, Edward Wang, and Edouard Bugnion, asked a different question: What if one physical machine could run many operating systems at once, safely and efficiently?
The killer feature arrived in 2006: (VI3). It bundled ESX 3, VirtualCenter, VMotion, High Availability (HA), and Distributed Resource Scheduler (DRS). A single admin could now manage a thousand servers as one giant pool of resources. Wall Street took notice. Server consolidation projects paid for themselves in 6–9 months.
Maritz pivoted hard. In 2009, VMware launched (the rechristened VI4), adding features like Storage VMotion, Fault Tolerance, and the vCloud API , allowing private clouds to mimic AWS. The tagline: “The cloud operating system.”
Prologue: The Server Room Problem (1998) In the late 1990s, a small team of computer scientists at the University of California, Berkeley, led by Dr. Mendel Rosenblum (husband of Stanford professor Diane Greene), kept running into the same maddening problem. Their server rooms were graveyards of inefficiency.